Thursday, 30 April 2020

Corporate Communication

What is communication?
Communication is a process in which anyone can Transfer their information/Idea/Thinking or message from one place, person, or group to another.
Basic requirements for Communication:-

  • Sender
  • Message
  • Recipient

Communication is affected by the wide range of things i.e. emotions, culture, location, Languages, etc

                                                 
   
 
                                                                                                                                                                   

Types of Communication:-
  • Verbal
  • Non-Verbal
  • Visual
                                                                                                                                                                 

1. Verbal Communication:-
Verbal communication involves the use of language and words for the purpose of passing information/messages. Verbal communication can be in the spoken or written form.

There are the following two types of verbal communication:

  • Written Communication
  • Oral Communication


                                                                                                                                                                 

Written Communication:-
This kind of communication involves any kind of exchange of information in the written form.

e-mail
Texts
Letters
Reports 
SMS
Posts on social media platforms
Documents, 
Handbooks, 
Posters, 
Flyers, etc.

                                   

                                                                                                                                                                

Oral Communication:-
This type of communication involves the spoken word, either direct or indirect as a communication channel.

Sound.
You could converse either face to face,
Over the phone 
Via voice notes 
Chat rooms etc.

This  is an effective form of communication




                                                                                                                                                                

2. Non-Verbal Communication:-
In this type of communication, messages are transferred without the transmission of words. These messages are without words i.e.

Gestures
Body language, 
Symbols
Expressions.

                                                                                                                                                                

Some of the modes of non-verbal communication are:

A. Physical Non-verbal Communication 
This is the sum total of the physically observable.

Hand gestures, 
Body language, 
Facial expressions, 
The tone of one’s voice, 
Posture, 
Stance, 
Touch, 
Gaze,

Several researchers have revealed that physical nonverbal communication constitutes about 55% of our daily communications.
                                                                                                                                                                  

B. Paralanguage
This is the art of reading between the lines. The main kind of communication is done with the tone of one’s voice. This kind of communication amounts to almost 38% of all the communication that we do every day.

The tone of voice, 
The style of speaking, 
Voice quality, 
Stress, 
Emotions 
Intonation serves the purpose of communication. 



                                                                                                                                                                 

C. Aesthetic Communication
Through the paintings or other forms of art, an artist can covey the strongest messages. Several times in the history of the world, art has been used as an effective form of nonverbal communication.

                                                                                                                                                                   

D. Appearance
Your clothes, the color of the fabrics, Looks, Grooming, etc shows a silent communication.

                                                                                                                                                                   

3. Visual Communication
Visual communication is like drawings, placards, presentations, and illustrations, etc.

Formal & Informal Communication
This type of communication works in Organizational hierarchy.

Formal communication is of following types:

Vertical: The information or data flows up and down the organizational structure.

Horizontal: This is the communication between two similar levels of the organization.

Diagonal: This is the communication across the cross-functional levels of employees from various departments of the organization.

                                                                                                                                                                   


Thank you!